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122 (FF: Sandwich wrapper | サンドイッチの包装)

June 24, 2011

A few days ago we took off early in the morning for a road trip without eating anything, so we stopped at a gas station on the way. It wasn’t until after Yuval had finished eating his sandwich that I got a glimpse of the wrapper, and when I did, I couldn’t help but laugh.


Sandwich wrapper | サンドイッチの包装

I don’t know if this wrapper…strategy is unique to Israel or common in certain parts of the world, but it’s not something I’ve ever seen or imagine I would see in Japan. There are plenty of food products (such as chocolate, ice cream, alcoholic beverages) that choose sexy ladies for their advertisements, but I have yet to see them displayed so… dramatically, and so dominantly, right on the package.

I’m also personally a bit scared of any prepackaged raw foods that are not visible from the outside. Most prepackaged sandwiches and onigiri (rice balls) in Japan are wrapped in clear plastic, and even then sandwiches were my last choice because they always tasted, well… too prepackaged.

This sandwich however, was surprising in that regard. The braided challah bread was soft and chewy and tasted fresh, not at all like the bread I expected from a prepackaged sandwich. (Due to the early time we purchased it or lots of chemical assistance? I don’t know.) It contained tuna, slices of boiled egg, pickles, and lettuce. It was impressive in volume, measuring about 20cm in length, 10cm in width, and about 5cm in thickness. It cost about 18 shekels (about US$5).

This was a small cultural experience in the most unexpected of places. Later on in the day I was overwhelmed with cultural experiences one after another, but I was in Jerusalem, so that was expected. I’ll share that in another post.





Have a wonderful weekend friends.

Much love,

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